Early in 2014, i2 integrated their software with Watson Discovery Advisor in a new concept demo. Using AMC’s Breaking Bad episode entries from Wikipedia as the corpus, it was met with great interest, so much so that they were added to the list of demos to be presented at the new Astor Place grand opening in October. My team recognized a winning opportunity and decided to design this experience from the perspective of the user; in this case, Hank Shrader, the DEA agent assigned to finding out more about the new big drug on the streets, Blue Meth.